Meta Ads Executive – Performance Marketing Executive

Company: Scale Tree
Job Location: Mumbai, Thane & Navi Mumbai
Work Mode: Work from Office
Employment Type: Full-Time / Internship
Experience: Freshers, Interns & Experienced Candidates
Salary: Based on Skills, Knowledge, Experience & Performance

About Scale Tree

Scale Tree is a digital marketing agency focused on performance marketing, paid advertising, lead generation, and business growth. We help businesses achieve their marketing objectives through data-driven advertising strategies and campaign optimization.

We are looking for a motivated and analytical Meta Ads Executive / Performance Marketing Executive who understands the fundamentals of digital advertising and wants to build a career in Meta Ads and performance marketing.

Whether you are a fresher, an intern, or an experienced professional, this is an opportunity to gain practical experience managing advertising campaigns and driving measurable business results.

Job Responsibilities:

1. End-to-End Meta Ads Management

• Plan, create, launch, and manage advertising campaigns through Meta Ads Manager.

• Manage Facebook Ads and Instagram Ads campaigns for different businesses and industries.

• Set up campaigns, ad sets, advertising creatives, placements, budgets, and bidding strategies.

• Conduct audience research, targeting, retargeting, and competitor analysis.

• Develop campaign strategies based on business objectives, target audiences, and campaign goals.

• Monitor campaign performance and optimize campaigns to improve results.

• Work towards reducing cost per lead (CPL), improving click-through rate (CTR), and increasing conversion rates.

• Test different audiences, creatives, ad copies, headlines, and campaign strategies.

• Analyze campaign performance and make data-driven optimization decisions.

2. Campaign Tracking & Performance Analysis

• Understand Meta Pixel, conversion tracking, standard events, and custom conversions.

• Monitor key advertising metrics such as CPM, CPC, CTR, CPL, CPA, ROAS, and conversion rate.

• Analyze campaign reports to identify opportunities for improvement.

• Understand landing page performance and its impact on lead generation and conversions.

• Maintain campaign reports, performance trackers, and optimization records.

• Identify underperforming campaigns and recommend corrective actions.

3. Ad Copywriting & Creative Strategy

• Write engaging advertising headlines, primary text, descriptions, and calls to action.

• Develop advertising angles and messaging based on customer pain points and target audiences.

• Understand how creative quality, messaging, and offers influence campaign performance.

• Coordinate with graphic designers and video editors to develop effective advertising creatives.

• Suggest creative concepts, hooks, formats, and variations for testing.

• Understand the importance of creative testing in improving advertising results.

4. Campaign Planning & Optimization

• Research target audiences, customer behavior, and competitor advertising strategies.

• Plan campaign budgets and allocate spending based on performance.

• Understand lead generation, website conversion, traffic, and sales campaign objectives.

• Manage retargeting campaigns and audience segmentation.

• Stay updated with Meta advertising policies, platform updates, and campaign optimization practices.

• Coordinate with the internal team to ensure campaigns are launched and optimized on time.

Required Skills & Knowledge

• Basic knowledge of Meta Ads Manager and Facebook or Instagram advertising.

• Understanding of campaign objectives, ad sets, audiences, placements, and budgets.

• Basic knowledge of digital advertising and performance marketing concepts.

• Understanding of advertising metrics such as CTR, CPC, CPM, CPL, CPA, and ROAS.

• Basic ad copywriting skills and an understanding of advertising creatives.

• Analytical thinking and problem-solving abilities.

• Willingness to learn campaign optimization, conversion tracking, and reporting.

• Good communication, time management, and organizational skills.

Knowledge of Meta Pixel, Google Analytics 4 (GA4), Google Sheets, landing pages, and conversion tracking will be an advantage.

Who Can Apply?

• Freshers interested in Meta Ads and performance marketing.

• Candidates searching for Meta Ads jobs in Mumbai, Thane, or Navi Mumbai.

• Candidates who have completed a digital marketing course and want practical experience.

• Students and recent graduates looking for a Meta Ads internship.

• Candidates with basic knowledge of Facebook Ads or Instagram Ads.

• Digital marketing executives looking to specialize in paid advertising.

• Experienced Meta Ads specialists seeking opportunities to manage and optimize advertising campaigns.

Freshers and interns are welcome to apply if they have a basic understanding of Meta Ads and a genuine interest in building a career in performance marketing.

Salary & Career Growth

Compensation will be decided based on the candidate’s practical knowledge, skills, experience, and performance during the selection process.

Candidates with proven experience in campaign management, lead generation, and advertising optimization may be considered for higher compensation. Freshers and interns can also apply for suitable entry-level opportunities.

At Scale Tree, you will have the opportunity to develop practical skills in Meta Ads campaign management, performance analysis, conversion tracking, audience research, and advertising strategy.

Job Details

• Job Title: Meta Ads Executive / Performance Marketing Executive

• Company: Scale Tree

• Location: Mumbai, Thane & Navi Mumbai

• Work Mode: Work from Office

• Employment Type: Full-Time / Internship

• Experience: Freshers, Interns & Experienced Candidates

• Salary: Based on Skills, Knowledge, Experience & Performance

How to Apply

Interested candidates can submit their resume through the application form on this page.

If you have a basic understanding of Meta Ads, Facebook Ads, Instagram Ads, or performance marketing and want to build a career in paid advertising, we encourage you to apply.

Apply now and build your career in Meta Ads and performance marketing with Scale Tree.